TikTok is introducing a new feature that enables them to reduce the volume of AI-created videos appearing in their streams. This initiative comes as the platform announced that it now features more than 1 billion AI videos.
Trial and Implementation
The new functionality is being tested over the next few weeks before a global rollout. This advancement aligns with a rise in content created by AI, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising content creators on another major platform only show content made by AI. A large amount of this content is deemed low-quality AI content, a label for substandard, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that many people enjoy content made with AI tools, ranging from digital art to informative clips, and we intend to give people the option to adjust the amount of that, according to their own preferences,” commented a spokesperson.
AI on the Platform
TikTok announced that there are presently 1.3bn videos on its service labeled as made with AI. Collectively, in excess of 100 million pieces of content are added to the service every day, making AI content a limited portion of its overall inventory.
User Control Features
Users will be in a position to limit or boost the volume of AI content they watch by accessing the topic control option in the app and picking AI-made media. Further subjects that can already be adjusted under the filter cover current affairs, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s guidelines require users to tag lifelike AI-made content, and it prohibits malicious deepfakes of public figures or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
In addition, the app will henceforth apply an artificially created watermark to content produced via its own AI tools, or detected by an collaborative effort for identifying content made by AI. This measure is intended to deter users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is furthermore establishing a $2m awareness program for specialists and institutions to produce educational content about ethical AI use. This program will support non-profit groups specializing in training computer science.
Moderation Strategy
The platform has justified its moderation strategy, following discussion over plans to lay off hundreds of review team members in the UK. The company is planning to cut hundreds of positions in its content moderation team in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most distressing content prior to it is viewed by staff. The company announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
